The Science of Multi-Source Recruitment
Analytical Insights from over 7 Million Student Journeys 

On-Demand Webinar | Access the Slides and Recording

Prospective students engage across many different channels, but most enrollment reporting still relies on first-source attribution. In this session, we’ll share new research on multi-source recruitment that draws from more than 7 million student search journeys across 50+ partner institutions. 

Watch On Demand

We’ll explore how different channels work together throughout the funnel—and what differentiates successful recruitment journeys from those that do not end in enrollment.

You'll learn about the quantifiable impacts of multi-source engagement on the student journey. We'll highlight key considerations to determining the right source mix for your institution, and identify a clear framework for understanding the role of each source.

Webinar Presenter


Madeleine Ryneer

Vice President of Consulting Services and Dean of Enrollment Management

As Vice President of Consulting Services and Dean of Enrollment Management, Madeleine supports current and future EAB partners as they seek solutions and best practices to achieve institutional goals. She brings a rich portfolio of admission, financial aid, and marketing communications experience to her role. Madeleine’s expertise in strategy and execution supports presidents, cabinets, and boards as they consider the interplay between these three key elements of enrollment success. A certified Gallup coach, her passions are building high-performing teams, developing a culture of recruitment and retention across campuses, the strategic use of financial aid to achieve revenue goals, and serving first-generation, diverse and low SES students and families.