The Science of Multi-Source Recruitment

Analytical Insights from over 7 Million Student Journeys

Prospective students engage across many different channels, but most enrollment reporting still relies on first-source attribution. In this session, we’ll share new research on multi-source recruitment that draws from more than 7 million student search journeys across 50+ partner institutions. We’ll explore how different channels work together throughout the funnel—and what differentiates successful recruitment journeys from those that do not end in enrollment.