How an EAB Partnership Helped One University Reverse Declines in Their Social Work Programs

When a large, private research university set out to grow enrollment for its MSW programs, they were facing a steep challenge through their OPM partnership—declines for two consecutive years, including a 50% drop in spring enrollment.

In just one year, that trajectory changed.

By partnering with EAB, the university was able to:
  • Expand and diversify lead sources
  • Strengthen marketing campaign performance
  • Improve organic lead generation through program page optimization
  • Better track and allocate digital media spend for measurable ROI
The result:
  • 16% increase in applications
  • 9% increase in enrollments for Summer/Fall
If you’re working to stabilize or grow graduate enrollment—especially in a competitive program like social work—this case study offers a clear look at what’s possible with the right strategy in place.